How we curate

Why this exists

dianpaskalis.com is a small, hand-maintained index. Every listing is reviewed by an editor, attributed to a public source, and dated. Nothing is auto-added, and there are no paid placements.

Agencies

What gets in

• A genuine performance marketing practice: paid media, search, social ads, or measurable growth work.
• A public website with a clear service offering.
• A market served in Asia-Pacific.

What we verify

• Every listing links to the public source it was compiled from.
• Awards are listed only when verifiable: a name, a year, and a public source. No award is an honest result, noted as such.
• Markets served means where an agency actively sells, not where its office is.

What we refuse

• No agency pays to be included, featured, or ranked.
• No ads, no sponsored slots, no affiliate links.
• No vanity badges or unverifiable claims.

How often

Listings carry a last-verified date and are re-checked on each update.

Tools

Each tool has five sections: overview, what people use it for, key capabilities, limitations, and an insight.

The insight

The insight is an honest, plain-language take: what the tool is genuinely good for, a trick, or a common frustration. It is written generically, never as a first-person claim about a specific job.

What we verify

• Capabilities and limitations come from official docs and reputable public reviews, not invented.
• Pricing is a qualitative model (freemium, subscription, usage-based, enterprise), never a dollar figure that goes stale.

What we refuse

• No tool pays to be listed, featured, or ranked.
• No jargon, no hype, no buzzwords.

Suggest a change

If a listing is wrong or out of date, email hello@dianpaskalis.com. Corrections are reviewed against the source and applied on the next update.