14 Years Scaling
Global Market Leaders
A proven track record of transforming digital operations, orchestrating $100M+ media investments, and building growth infrastructure across Southeast Asia's leading technology companies.
Career Timeline
Cove
VP Digital & Growth
GudangAda
VP Marketing & Digital
WPP Media (Mindshare)
Digital Director
Traveloka
Head of Digital Marketing
Case Studies
Deep dives into transformational initiatives that drove measurable commercial impact at scale.
Omnichannel Commerce Growth
Focus: Orchestrating APAC digital strategy and revenue growth for the Indonesia market.
Impact: Achieved a 75% CAC reduction through proprietary analytics and deep media-sales funnel integration and scaled the property portfolio from 1,000 to 5,500+ units.
B2B Ecosystem Digitalization
Focus: Building growth systems and lifecycle automation to digitalize traditional trade during Series B growth phase.
Impact: Cut marketing inefficiencies by 40% and activated 250,000+ SMEs by launching new Logistics and POS product lines. Member of executive leadership team driving Indonesia's leading B2B ecommerce transformation.
Enterprise Media Excellence
Focus: Leading digital strategy and performance governance for 40+ Unilever brands.
Impact: Championed shift to performance marketing, securing 9 MMA Indonesia awards and APAC Innovation award. Automated governance to save 45+ hours of monthly reporting through programmatic optimization.
Hyper-Scale Performance
Focus: Architecting scalable marketing systems and a Digital Marketing Center of Excellence (CoE) across APAC and European markets.
Impact: Implemented AI-driven personalization engine and fraud prevention that reduced CPA by 30% while maintaining market leadership. Built knowledge systems that reduced onboarding time by 80%.