Frameworks & Tools
Interactive tools and frameworks I've built throughout my career managing $120M+ in marketing investment across APAC. These represent methodologies I've used at companies like Unilever, Traveloka, and Cove—simplified and shared for other marketing leaders to use.
These tools help quantify the impact of media efficiency improvements, navigate budget allocation decisions, and forecast commercial outcomes. They're starting points for analysis, not substitutes for context-specific strategy.
Omnichannel Efficiency Simulator
Projected Revenue Lift
Rp 20.0B
Additional revenue from optimization
Wastage Recovered
Rp 5.0B
Budget saved through de-duplication
Inflation-Adjusted ROAS
3.92x
Net ROAS after efficiency gains
The Science of Omnichannel Efficiency
12% Media Inflation CAGR
Indonesia's digital advertising costs have risen at a 12% compound annual growth rate. Without proactive optimization, brands face diminishing returns on their media investments year over year.
10-15% Efficiency Benchmark
Through attribution de-duplication and retail media synchronization, leading brands achieve a 10-15% efficiency dividend—effectively countering inflation and driving net growth.
Closed-Loop ROI Modeling
By unifying online and offline data sources, we create predictive models that allocate budget to the highest-impact channels, maximizing commercial outcomes across the funnel.
Free to use. While these reflect real frameworks from my work, they're simplified for general application. Actual implementation requires customization based on your specific market, business model, and objectives.